CASE STUDIES
Brand Trust Authority
Build Trust and Visibility in the New Era of AI Search and LLMs
How we empowered Doctolib, Europe’s leading e-health platform, to establish topical authority and trust with expert content.
STRATEGIC SEO + EEAT
Comply with the EEAT via Subject-Matter expert Content that stands out
How we positioned N26 as a trusted voice, authoritative brand, and thought leader in the complex, competitive, and hyper-regulated banking and finance landscape.
Organic Growth Scale
Optimise user Experience and scale organically with Authoritative Content
How we helped Holidu, a global vacation rental platform, scale to 33x ROI across 7 markets.
MAGAZINE
Competitors Appear in AI Answers and You Don’t. Most Gap Audits Will Not Tell You Why
A list is not a diagnosis
Every AI visibility tool now ships a citation gap report. Semrush, Peec, Profound, Scrunch and others will ha…
Your Brand Doesn’t Appear in ChatGPT Answers: Why?
A four-way self-diagnosis before you call anyone
“Our brand doesn’t show up when people ask ChatGPT for a recommendation” is not one pr…
Why AI and Forum Sentiment Dictate Your Brand’s Visibility
Traditional corporate PR was built for a web that no longer exists. For years, brands controlled their public image via polished press rel…
Share of Model: A Definition and a Measurement Protocol You Can Reproduce
Share of Model is becoming the headline metric of AI visibility, and it is being measured badly. Vendors compute it differently, definitio…
How Generative Engine Optimization Actually Works: A Mechanism Level Guide
Most explanations of generative engine optimisation describe outcomes. Get cited. Be the answer. Win the recommendation. Very few describe…
Reddit Is Now a GEO Channel. Most Brands Aren’t Treating It Like One.
Reddit has become a primary signal source for AI generated answers. Brands that lack a managed presence on Reddit are invisible in LLM cita…
SEO is Not Being Disrupted by AI. It is Being Exposed
SEO is not being disrupted by AI. It is being exposed.
Exposed in how we measure success. Exposed in how tightly or loosely it connects to…
LISTICLES
7 Reddit Signals That Matter More Than Traditional SEO
1. Authentic First-Hand Experiences
AI models don’t just look for optimized pages—they prioritize authentic discussions. Re…