CASE STUDIES
E-E-A-T- CONTENT
PROOF OF EXPERIENCE
Closing Omio’s E-E-A-T gap on high-intent route pages through EEAT Expert Content, GEO Strategy, and Content Production at Scale.
Geo Strategy
Winning the Answer Layer
How Storylake closed rebuy’s AI authority gap in the German re-commerce market and drove measurable citation growth in just 16 weeks.
Brand Trust Authority
Build Trust and Visibility in the New Era of AI Search and LLMs
How we empowered Doctolib, Europe’s leading e-health platform, to establish topical authority and trust with expert content.
MAGAZINE
Technical SEO For the AI Era: Trick or Treat?
There is a lot of noise right now about how to get a brand into ChatGPT, Perplexity and Google’s AI Overviews. New acronyms, new files, ne…
AI Has No Opinions. It Has Sources.
I opened my Berlin talk with a disclaimer, so I’ll repeat it here: I am not an SEO expert. I run marketing operations at Surfer, which mos…
Entities: The Importance of Being Understood
Somewhere out there, someone is trying to figure out what your company is all about, but they’re only getting bits and pieces. They might…
The Impact of Claude’s AI Watermark
Two weeks ago, Anthropic published a note on their website concerning their new text watermark release. According to the note, every model…
Stop exporting. Start asking: what MCP changes for content teams
For ten years, content and SEO teams have lived a quiet contradiction: we generate more data than almost anyone else in marketing, and we…
What is Reddit After All? And Why Does It Matter for Search Visibility?
Ask ChatGPT which running shoe to buy, ask Perplexity which CRM is worth the money, ask Google’s AI Overview whether a piece of softwa…
LISTICLES
7 Reddit Signals That Matter More Than Traditional SEO
1. Authentic First-Hand Experiences
AI models don’t just look for optimized pages—they prioritize authentic discussions. Re…