CASE STUDIES
E-E-A-T- CONTENT
PROOF OF EXPERIENCE
Closing Omio’s E-E-A-T gap on high-intent route pages through EEAT Expert Content, GEO Strategy, and Content Production at Scale.
Geo Strategy
Winning the Answer Layer
How Storylake closed rebuy’s AI authority gap in the German re-commerce market and drove measurable citation growth in just 16 weeks.
Brand Trust Authority
Build Trust and Visibility in the New Era of AI Search and LLMs
How we empowered Doctolib, Europe’s leading e-health platform, to establish topical authority and trust with expert content.
MAGAZINE
ChatGPT’s Labrador Index: How OpenAI’s Own Search Engine Will Reshape AI Search Strategy
TL;DR
ChatGPT increasingly answers from its own index, which researchers have traced under the internal name Labrador.
It is a fam…
How to Turn Customer Conversations Into Your 2027 Content Strategy
TL;DR
Look for questions that recur across Reddit threads, sales calls, and support tickets. Use keyword data to put those patterns in…
SERP Data Contamination: Why Your Rank Tracking Is Breaking and What Replaces It
TL;DR
The search data most SEO reports rely on has been distorted by bots, AI agents and a Google logging bug that ran for almost a ye…
Organic Growth Without the Paid Crutch: What Three Years Across Five Markets Taught Me
Over three years, paid search went from 44% of our lead mix to 15%. In the same period, total leads still grew 29% year on year and organi…
Fake authorship and Google: what has actually changed
TL;DR
In October 2026 Google began calling fabricated author profiles, such as AI headshots, made-up names and false credentials, “a f…
AI Grounding Pages: Built for Retrieval, Not Clicks
225,340 Google Search Console impressions, 450 clicks, a 0.20% click-through rate (groundingpage.com, last 28 days).
107,000 impression…
LISTICLES
7 Reddit Signals That Matter More Than Traditional SEO
1. Authentic First-Hand Experiences
AI models don’t just look for optimized pages—they prioritize authentic discussions. Re…