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turn search
and AI traffic
into leads

Visitors who arrive from Google or an AI answer have already done their research. If the page they land on doesn’t answer their next question, they leave. We build or fix the pages, tools and offers that turn those visits into enquiries.
FORMAT

One-off project

TIMING

Ad hoc

PRICE

On demand

What a sprint
can cover

01

Find the leaks

We look at the pages that get the most organic and AI-referred visits and where those visitors drop off
02

Fix the entry pages

Clearer offers, comparison tables, proof and calls to action on the pages people actually land on.
03

Build new assets

Calculators, checklists, comparison pages or guides that give visitors a reason to leave their details.
04

Measure

Tracking in your analytics and CRM, so you can see which assets turn visits into leads

What you get

An analysis of where visitors drop off
New or reworked conversion assets, ready to publish
Tracking for each asset
Further improvements, ranked by expected impac

Book it as a single project, or add it to your retainer

Book a sprint whenever you need one, scoped and quoted up front. No retainer needed.

Conversion Asset Sprint

On demand

Digital PR in practice

Winning the Answer Layer

How Storylake closed rebuy’s AI authority gap in the German re-commerce market and drove measurable citation growth in just 16 weeks.

Conversion Asset Sprint: frequently asked questions

What is a conversion asset?
Any page, tool or offer whose job is to turn a visit into an enquiry: a landing page, a comparison page, a calculator, a checklist or a guide behind a short form.
Why do visitors from AI search need different landing pages?
People who click through from an AI answer have usually compared options already. They need proof, prices or a clear next step, not an introduction to the topic.
How long does a sprint take?
It depends on the assets. A rework of a few key pages can take a few weeks; building a new tool takes longer. We agree the scope and timing before we start.
How much does it cost?
Every sprint is scoped and quoted on demand. You can book it on its own or as part of the AI Search Growth Retainer.
Do you work with our designers and developers?
Yes. We can hand over designs and copy for your team to build, or build the assets ourselves, depending on your setup.

Get more leads from
the traffic you already have

Tell us which pages get the most visits and what a good lead looks like for you. We’ll scope a sprint
“Hi, I am Giuseppe Colucci, Chef Growth Officer at Storylake. I’m happy to talk through where your brand stands and what a first campaign could achieve.”