Skip to main content
Case Study

Winning the Answer Layer

Closing rebuy’s AI authority gap in the German re-commerce market through GEO Strategy, EEAT Expert Content, and Reddit Organic Marketing
Get full report
Check results

+3x

AI CITATION
RATE

+19 pts

AI SENTIMENT
IMPROVEMENT

16 weeks

FROM AUDIT TO
RESULTS

Client

Industry

RE-COMERCE

Services

EXECUTIVE SUMMARY

rebuy leads classic organic visibility, yet that strength does not carry into the AI answer layer.

Buyers increasingly ask ChatGPT, Gemini, and Perplexity questions like “Is rebuy trustworthy?” or “rebuy or momox?”. Currently, rebuy’s perceived authority on trust, support, and condition grading is weak or negative within these generative engines.
Storylake Strategy: Produce EEAT-grade expert content to answer high-intent queries and seed authentic Reddit consensus, ensuring AI models cite rebuy as the safe, sustainable market leader.
THE CHALLENGE

Traditional Organic Search

rebuy dominates the “10 blue links” era. The current strategy is built for high visibility on classic SERPs, driving traffic through established SEO authority.

Conversational AI Layer

Search is becoming conversational. Discovery now happens inside AI systems (ChatGPT, Perplexity, Gemini) before a website visit.
THE AI AUTHORITY GAP: Despite #1 organic ranking, Rebuy had LOWEST AI share among key competitors​
RESULTS

What this project achieved​

19% → 58%

AIO Coverage

+19pts

Trust Sentiment

47threads

Reddit Consensus

20assets

Expert Content

Get study now

See where the gap is, and how to close it

The numbers above are the headline. The full case study is the rest of the story: the complete benchmark, every score, and the plan we built around them. Looking forward to know more?
Get Full Report
See Similar Studies
WHAT IS INSIDE
  • Subreddit audit and community mapping
  • Organic comment and thread strategy
  • Brand mention monitoring and response
  • Community reputation management

We believe you’ll find these case studies worth exploring as well

Brand Trust Authority

Build Trust and Visibility in the New Era of AI Search and LLMs

How we empowered Doctolib, Europe’s leading e-health platform, to establish topical authority and trust with expert content.
get full report
brand sentiment Uplift

Establishing Trust in Betting Communities

How a Crypto Casino Improved Reddit Sentiment to 98% in 90 Days
get full report
REDDIT BRAND DOMINANCE

From Invisible to Inevitable

How we took a known food brand from low presence to 100% positive narrative control in 60 days via Reddit Marketing.
get full report
STRATEGIC SEO + EEAT

Comply with the EEAT via Subject-Matter expert Content that stands out

How we positioned N26 as a trusted voice, authoritative brand, and thought leader in the complex, competitive, and hyper-regulated banking and finance landscape.
get full report
Organic Growth Scale

Optimise user Experience and scale organically with Authoritative Content

How we helped Holidu, a global vacation rental platform, scale to 33x ROI across 7 markets.
get full report