*Access is FREE but registration is required. Event is on English.
hosted by
Giuseppe Colucci
Chief Growth Officer at Storylake
Ciara Serrano Temprado
Head of Online Marketing at Urlaubstracker
agenda
18:00
Open Doors
19:00
"The state of SEO, AI, and Content"
Intro by BSCC Founders (Giuseppe Colucci, Chief Growth Officer at Storylake & transparent.ai, and Ciara Serrano Temprado, Head of Online Marketing at Urlaubstracker)
19:15
"How AI search changes how marketing teams (should) work"
Paulina Kaleta (Head of Marketing, SEO Surfer)
19:45
"What breaks when you put AI agents into production: 5 lessons from HelloFresh and Lastminute.com"
Shannon Mc Mahon (Data Engineer, Digital Pills), Gabriele Bruno Franco (Data Engineer, Digital Pills) and Andrea Passadori (CEO, Digital Pills)
20:25
Break
20:30
"From Search to Discovery — How AI is Changing the Way Audiences Find Content"
Uta Leyke-Hess
(SEO/GEO, Storylake & Freelance Consultant),
Sabine Langmann
(SEO @ NDR / Tagesschau / ARD),
Katarina Lujak (Senior E-commerce SEO) and Isabell Sawall
(SEO & Growth Manager
at Bonial)
21:00
Networking with Food & Drinks by LuFood
speakers
Giuseppe Colucci
Chief Growth Officer at Storylake
Ciara Serrano Temprado
Head of Online Marketing at Urlaubstracker
Isabell Sawall
SEO & Growth Manager at Bonial
Paulina Kaleta
Head of Marketing at SEO Surfer
Shannon Mc Mahon
Data Engineer at Digital Pills
Gabriele Bruno Franco
Data Engineer at Digital Pills
Andrea Passadori
CEO at Digital Pills
Sharon Peredo Sahid
Digital Product Experience Consultant at Storylake
Uta Leyke-Hess
SEO/GEO Consultant at Storylake
Sabine Langmann
SEO at NDR / Tagesschau / ARD
Katarina Lujak
Senior E-commerce SEO
since 2023
A meetup built for practitioners
The Berlin SEO & Content Club — BSCC to regulars — started in 2023 as a small room of SEOs who were tired of conference-grade generalities.
Eleven editions later the format has barely changed: a handful of practitioners walk through something they actually built, what broke, and what the numbers looked like afterwards. Then the talks stop and the useful part starts.
It is organised by Ciara Serrano and Giuseppe Colucci and hosted by Storylake, the GEO and AI-search agency that grew out of the same room. Each edition is free, in English, and capped at a size where you can still hear the person next to you.
Real work, not case-study theatre — Speakers show the test, the failure and the dashboard. If a tactic did not work, they say so.
The room is the point — SEO leads, content strategists, freelancers and in-house teams from some of Berlin’s biggest marketing organisations. Ninety minutes of talks, two hours of talking.
Ahead of the conference circuit — Half the room is already rebuilding for AI search and LLM visibility. You will hear how before it becomes a keynote track.
Nobody pitches you — Sponsors host the space and pour the drinks. They do not get a slide.
Past Editions
Eleven editions of talks, arguments and follow-up coffees. Each recap has the slides, the speakers and the one thing worth remembering.
EDITION #12
Find real queries about your brand
EDITION #11
The latest SEO trends and plans to win in 2026
EDITION #10
The Importance of Digital PR in the New Search Ecosystem
EDITION #9
AI, Systems, and the Future of Search
Speak, sponsor or host an edition
Speak
Got a test, a migration or a failure worth twenty minutes? We prioritise people showing their own work over people presenting their product.
One email a month: what we learned at the last edition, SEO and AI-search reading worth your time, curated Berlin job openings, and tickets before they go public.
The venue changes each edition because a different company hosts each time. Past editions have run at WeWork Warschauer Platz and other offices around Friedrichshain and Mitte. The address is always in the registration confirmation.
Storylake is a GEO and AI-search agency in Berlin. We help brands become the source ChatGPT, Gemini and Perplexity cite — through Reddit marketing, EEAT expert content and digital PR. We run the club because half of what we know came out of arguments in that room, and because the work is more interesting when the people doing it are talking to each other.
1.
Free assessment
We audit your current AI visibility, Reddit sentiment, and Share of Model. You get a clear picture of where you stand and where competitors are beating you. No commitment.
2.
Custom strategy
Based on the audit, we propose a tailored plan. You see exactly what we'd do, why, and what results to expect. No generic packages.
3.
Full implementation
Our team implements the strategy across content, communities, and technical signals. You have full visibility into everything via your dashboard.
4.
Performance reporting
Monthly reports show AI citation growth, sentiment score, and revenue attribution. You always know what's working.
