Where SEO, AI and content professionals actually talk to each other. Find out more
Next Meetup
BSCC#13: SEO & AI IN THE AGE OF DISCOVERY
*Access is FREE but registration is required. Event is on English.
hosted by

Giuseppe Colucci
Chief Growth Officer at Storylake

Ciara Serrano Temprado
Head of Online Marketing at Urlaubstracker
Sponsored by

agenda
18:00
Open Doors
18:45
“The state of SEO, AI, and Content”
Intro by BSCC Founders (Giuseppe Colucci, Chief Growth Officer at Storylake & transparent.ai, and Ciara Serrano Temprado, Head of Online Marketing at Urlaubstracker)
18:55
“SEO x AI: Why websites like Bonial (still) play a role”
Julian Lölkes (SEO Specialist, Bonial)
19:25
“How AI search changes how marketing teams (should) work”
Paulina Kaleta (Head of Marketing, SEO Surfer)
19:55
“What breaks when you put AI agents into production: 5 lessons from HelloFresh and Lastminute.com”
Shannon Mc Mahon (Data Engineer, Digital Pills), Gabriele Bruno Franco (Data Engineer, Digital Pills) & Andrea Passadori (CEO, Digital Pills)
20:25
Break
20:35
“From Search to Discovery — How AI is Changing the Way Audiences Find Content”
Moderated by:
Sharon Peredo Sahid (Digital Product Experience Consultant)
Panelists:
Uta Leyke-Hess (SEO/GEO, Storylake & Freelance Consultant) Sabine Langmann (SEO @ NDR / Tagesschau / ARD)
Sharon Peredo Sahid (Digital Product Experience Consultant)
Panelists:
Uta Leyke-Hess (SEO/GEO, Storylake & Freelance Consultant) Sabine Langmann (SEO @ NDR / Tagesschau / ARD)
21:00
Networking with Food & Drinks by LuFood
speakers
since 2023
A meetup built for practitioners
The Berlin SEO & Content Club — BSCC to regulars — started in 2023 as a small room of SEOs who were tired of conference-grade generalities.
Eleven editions later the format has barely changed: a handful of practitioners walk through something they actually built, what broke, and what the numbers looked like afterwards. Then the talks stop and the useful part starts.
It is organised by Ciara Serrano and Giuseppe Colucci and hosted by Storylake, the GEO and AI-search agency that grew out of the same room. Each edition is free, in English, and capped at a size where you can still hear the person next to you.
13
EDDITIONS
1000+
ATTENDEES
30+
SPEAKERS
Always free
Is this for you?
Why people keep
coming back
Real work, not case-study theatre — Speakers show the test, the failure and the dashboard. If a tactic did not work, they say so.
The room is the point — SEO leads, content strategists, freelancers and in-house teams from some of Berlin’s biggest marketing organisations. Ninety minutes of talks, two hours of talking.
Ahead of the conference circuit — Half the room is already rebuilding for AI search and LLM visibility. You will hear how before it becomes a keynote track.
Nobody pitches you — Sponsors host the space and pour the drinks. They do not get a slide.
Past Editions
Eleven editions of talks, arguments and follow-up coffees. Each recap has the slides, the speakers and the one thing worth remembering.
EDITION #12
Find real queries about your brand
EDITION #11
The latest SEO trends and plans to win in 2026
EDITION #10
The Importance of Digital PR in the New Search Ecosystem
EDITION #9
AI, Systems, and the Future of Search














Speak, sponsor
or host an edition
Speak
Got a test, a migration or a failure worth twenty minutes? We prioritise people showing their own work over people presenting their product.
Sponsor
Drinks, food and the occasional venue. Sponsors are credited on the page and thanked from the front of the room, and that is where it ends.
Host
Got an office in Berlin that fits [60–80] people on a weekday evening? We bring the audience.
Join the club
One email a month: what we learned at the last edition, SEO and AI-search reading worth your time, curated Berlin job openings, and tickets before they go public.
One email a month. Unsubscribe in one click.
FAQ
Is it free?
Yes. Every edition is free to attend. Registration is required because venues have a headcount.
Do I need to work in SEO?
No. Roughly half the room is content, PR, product marketing or founders. If you care how people find things, you will follow it.
What language are the talks in?
English, always.
Where in Berlin is it?
The venue changes each edition because a different company hosts each time. Past editions have run at WeWork Warschauer Platz and other offices around Friedrichshain and Mitte. The address is always in the registration confirmation.
How often do you run?
Roughly every two to three months, usually on a weekday evening.
Is it a junior or senior crowd?
Mixed, leaning senior. Speakers are practitioners, so talks assume you know what a canonical tag is.
Can I speak at a future edition?
Yes, and we would rather hear from someone who has never spoken before than from a returning vendor. Pitch a talk.
Is this a Storylake sales event?
No. Storylake organises and pays for it. Nobody from the agency pitches you, and there is no follow-up sequence for attending.
I registered but cannot make it?
Cancel your ticket so someone on the waitlist gets the seat.
Keep reading
between editions
The arguments that start in the room usually continue in the magazine.

What is Reddit After All? And Why Does It Matter for Search Visibility?
August 19, 2026
Ask ChatGPT which running shoe to buy, ask Perplexity which CRM is worth the money, ask Google’s AI Overview whether a piece of softwa…

Competitors Appear in AI Answers and You Don’t. Most Gap Audits Will Not Tell You Why
July 27, 2026
A list is not a diagnosis
Every AI visibility tool now ships a citation gap report. Semrush, Peec, Profound, Scrunch and others will ha…

Your Brand Doesn’t Appear in ChatGPT Answers: Why?
July 21, 2026
A four-way self-diagnosis before you call anyone
“Our brand doesn’t show up when people ask ChatGPT for a recommendation” is not one pr…
The team behind
the club
Storylake is a GEO and AI-search agency in Berlin. We help brands become the source ChatGPT, Gemini and Perplexity cite — through Reddit marketing, EEAT expert content and digital PR. We run the club because half of what we know came out of arguments in that room, and because the work is more interesting when the people doing it are talking to each other.
1.
Free assessment
We audit your current AI visibility, Reddit sentiment, and Share of Model. You get a clear picture of where you stand and where competitors are beating you. No commitment.
2.
Custom strategy
Based on the audit, we propose a tailored plan. You see exactly what we’d do, why, and what results to expect. No generic packages.
3.
Full implementation
Our team implements the strategy across content, communities, and technical signals. You have full visibility into everything via your dashboard.
4.
Performance reporting
Monthly reports show AI citation growth, sentiment score, and revenue attribution. You always know what’s working.

















