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Competitors Appear in AI Answers and You Don’t. Most Gap Audits Will Not Tell You Why
A list is not a diagnosis Every AI visibility tool now ships a citation gap report. Semrush, Peec, Profound, Scrunch and others will hand you a ranked list of domains that cite your competitor and not you, usually with an impact score attached. The problem is that two companies with identical gap lists can need […]
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Competitors Appear in AI Answers and You Don’t. Most Gap Audits Will Not Tell You Why
A list is not a diagnosis
Every AI visibility tool now ships a citation gap report. Semrush, Peec, Profound, Scrunch and others will ha…
Your Brand Doesn’t Appear in ChatGPT Answers: Why?
A four-way self-diagnosis before you call anyone
“Our brand doesn’t show up when people ask ChatGPT for a recommendation” is not one pr…
Why AI and Forum Sentiment Dictate Your Brand’s Visibility
Traditional corporate PR was built for a web that no longer exists. For years, brands controlled their public image via polished press rel…
Share of Model: A Definition and a Measurement Protocol You Can Reproduce
Share of Model is becoming the headline metric of AI visibility, and it is being measured badly. Vendors compute it differently, definitio…
How Generative Engine Optimization Actually Works: A Mechanism Level Guide
Most explanations of generative engine optimisation describe outcomes. Get cited. Be the answer. Win the recommendation. Very few describe…
Reddit Is Now a GEO Channel. Most Brands Aren’t Treating It Like One.
Reddit has become a primary signal source for AI generated answers. Brands that lack a managed presence on Reddit are invisible in LLM cita…
SEO is Not Being Disrupted by AI. It is Being Exposed
SEO is not being disrupted by AI. It is being exposed.
Exposed in how we measure success. Exposed in how tightly or loosely it connects to…