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BRAND SENTIMENT ASSESSMENT · GEO & AI SEARCH

How do AI
tools talk about your brand? Get your sentiment score

Buyers now ask ChatGPT, Gemini and Google AI Overviews which brand to choose. Enter your brand and your competitors, and we’ll email you a score that shows how positively AI tools describe you, compared with them.
FREE SCORE

By email

DURATION

[Duration]

FULL ASSESSMENT

[€X]

Go deeper with a full Brand Sentiment Assessment

Book a full assessment
01

A wider prompt set

We test the questions your buyers really ask, across markets and AI tools.
02

Source analysis

We find the articles, reviews and Reddit threads that shape how AI tools describe you.
03

A prioritised plan

Clear next steps for content, Digital PR and community work, ranked by impact.

What you get

Sentiment scores across a wider prompt set and several AI tools
The sources and themes behind the sentiment
A comparison with up to five competitors
A prioritised plan for content, Digital PR and community work

Book it as a single project, or add it to your retainer

SINGLE PROJECT
Start with the free score, then book the full assessment ([€X], [duration]). No retainer needed.

BRAND SENTIMENT ASSESSMENT

[€X]
Discuss a conversion sprint

Sentiment in practice

Geo Strategy

Winning the Answer Layer

How Storylake closed rebuy’s AI authority gap in the German re-commerce market and drove measurable citation growth in just 16 weeks.
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brand sentiment Uplift

Establishing Trust in Betting Communities

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get full report

Brand sentiment in AI search: frequently asked questions

What is brand sentiment in AI search?
It is how positively or negatively AI tools such as ChatGPT, Gemini and Google AI Overviews describe your brand when people ask them about your category. It shapes whether buyers shortlist you before they visit your website.
How do you work out how ChatGPT describes my brand?
We ask AI tools a fixed set of questions that buyers in your market typically ask, then classify every mention of your brand and your competitors as positive, neutral or negative.
Is the score accurate?
The free score is an indication based on a sample of questions at one point in time. AI answers change often, so the full assessment uses a wider set of questions and repeats them to reduce noise.
What can we do if the sentiment is negative?
AI tools repeat what trusted sources say about you. The assessment shows which sources drive the sentiment, so you can improve them through better content, Digital PR, reviews and honest community work. No one can switch AI sentiment on demand, and we don’t claim to.
What does the full assessment cost?
The score is free. The full Brand Sentiment Assessment is a one-off at [€X], and can also be added to the AI Search Growth Retainer.

Find out what AI tools
say about you

Start with the free score, or talk to us about a full assessment.
Get my sentiment score
Book a full assessment
“Hi, I am Giuseppe Colucci, Chef Growth Officer at Storylake. I’m happy to talk through where your brand stands and what a first campaign could achieve.”
Feel free to send me an email