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Case Study

PROOF OF EXPERIENCE

Closing Omio’s E-E-A-T gap on high-intent route pages through
EEAT Expert Content and GEO Strategy.
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335

E-E-A-T CONTENT PIECES

+10%

REPORTED SESSION GROWTH

Client

Industry

TRAVEL & MOBILITY

Services

EXECUTIVE SUMMARY

OMIO’S ROUTE PAGES READ LIKE ANY OTHER BOOKING SITE. THAT STRENGTH DOES NOT PROVE THE ONE THING SEARCH NOW REWARDS: REAL EXPERIENCE.

Travelers searching a specific journey, London to Paris or Venice to Rome, land on Omio’s commercial route pages. Filled with interchangeable copy, those pages could describe any trip and prove none. E-E-A-T now scores two pages on the same route against each other, and the one written by someone who actually took it wins.
Storylake Strategy: A six step engine that prioritizes pages by uplift, briefs each one for E-E-A-T, scouts vetted travel creators who made the trip, then produces, reviews and publishes through one shared tracker.
THE CHALLENGE

Content Built
for the Old Web

Omio’s route pages ranked, but read like every rival’s. Copy that could slot onto any journey signals nothing to a reader deciding whether to trust the booking.

Where Real
Experience Wins

Search and LLMs favour firsthand experience, the extra E in E-E-A-T. A named creator who took the trip, with original photos and real prices, is the signal generic copy cannot fake.
THE E-E-A-T GAP: THE E-E-A-T GAP: Omio’s pages carried booking utility but no proof of experience, the one thing that lifts a route page above interchangeable copy in both search and AI answers.
RESULTS

What this project achieved​

13 → 335

TEST BATCH TO
EXPERT CONTENT PIECES

+10%

REPORTED
SESSION GROWTH

From a 13 test articles
to a monthly engine

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SEE HOW THE MODEL WORKS, AND HOW TO SCALE IT

The numbers above are the headline. The full case study is the rest of the story: the six step engine, the E-E-A-T signals we build into every page, and the tested feedback loop now extending across Omio’s wider landing page estate. And that is what LLMs love.
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WHAT IS INSIDE
  • The full six step content engine, end to end
  • E-E-A-T signal checklist, mapped to live route pages
  • Author scouting, vetting and Omio approval gates
  • Batch cadence, tiering and per-page tracking model

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