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EXPERT-LED E-E-A-T CONTENT · GEO & AI SEARCH

E-E-A-T content at scale, built from your own expertise

Google and AI tools favour content that shows real experience. We interview your experts and turn what they know into content that ranks, gets cited by AI tools and helps buyers decide.
FORMAT:

Campaign

DURATION:

3-month pilot, then scaling

PRICE:

From €2,500/month

Plan an expert content pilot
FORMAT:

Campaign

DURATION:

3-month pilot, then scaling

PRICE:

From €2,500/month

How we build
expert content

Plan an expert content pilot
01

Find the topics that matter

We pick the questions your buyers ask in Google and AI tools, where your experts have something to add.
02

Interview your experts

Short interviews capture first-hand experience, examples and opinions that generic content can’t copy.
03

Write for people and AI tools

Clear answers first, short sections, sources and named authors, so the content is easy to read and easy to quote.
04

Scale what works

After the pilot we expand the topics and formats that performed best.

What you get

A topic plan based on search and AI demand
Expert interviews, briefs and finished content
Author profiles and bylines
Monthly reporting on rankings, AI citations and conversions

Run it as a standalone campaign, or add it to your retainer

STANDALONE CAMPAIGN
A 3-month pilot from about €2,500 per month, then scale what works. No retainer needed.

EXPERT-LED E-E-A-T CONTEN

From €2,500 / month
Plan an expert content pilot

Expert content in practice

E-E-A-T- CONTENT

PROOF OF EXPERIENCE

Closing Omio’s E-E-A-T gap on high-intent route pages through EEAT Expert Content, GEO Strategy, and Content Production at Scale.
FIND OUT MORE
Geo Strategy

Winning the Answer Layer

How Storylake closed rebuy’s AI authority gap in the German re-commerce market and drove measurable citation growth in just 16 weeks.
Find Out More
Organic Growth Scale

Optimise user Experience and scale organically with Authoritative Content

How we helped Holidu, a global vacation rental platform, scale to 33x ROI across 7 markets.
get full report

Expert content: frequently asked questions

What is E-E-A-T?

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google uses these ideas in its guidelines for judging content quality. Content written from real experience, by named people, tends to meet them best.

Do you use AI to write the content?

We use AI tools for research and drafts, but every piece is built on an expert interview and edited by a human writer. The experience in the content comes from your experts, not from a model.

How does expert content help in AI search?

AI tools look for clear, specific answers from sources they trust. Expert content gives them first-hand detail, named authors and well-structured answers, which makes it easier to cite.

Why start with a 3-month pilot?

The pilot shows which topics and formats work for your brand before you commit more budget. It costs about €2,500 per month. After three months we scale what performed best.

How do you measure results?

We track rankings, AI citations and AI Overview coverage for the topics covered, plus traffic and conversions on the new pages.

Put your experts’
knowledge to work

Tell us who your experts are and which topics matter most. We’ll propose a 3-month pilot.
Plan an expert content pilot
“Hi, I’m Giuseppe Colucci,
Chief Growth Officer at Storylake.
Let’s talk about where your brand stands, where the biggest growth opportunities lie, and what we can achieve with a first campaign.”