Gaetano is a Brand Ambassador and Demand Generation Consultant at Storylake, where he builds awareness and pipeline for the agency’s AI search and GEO services. and Global Head of Marketing at EasyVista. A digital marketer since 2003, he has served as COO of Bruce Clay Europe and advised brands including Zalando and Groupon. He is also a Semrush Top Brand Influencer and Search Engine Land contributor. He started in digital in 2003 working for small local businesses, is a long-standing SEO, and has consulted for companies such as Zalando and Groupon. His Semrush profile lists him as a Search Engine Land contributor, IED lecturer, director of the Digital Generation series for the Maggioli group, WhitePress brand ambassador, and COO of Bruce Clay Europe.