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By Giuseppe Colucci, Chief Growth Officer at Textbroker and Storylake and one of the founders of the Berlin SEO & Content Club. He works with marketing leaders on building brand authority through expert content and speaks regularly on SEO, GEO and AI visibility.

Written with Uta Leyke-Hess, an independent Organic Growth Consultant specialising in SEO and GEO. With deep experience across healthcare and other regulated sectors, she helps brands turn subject matter expertise into measurable organic growth.

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