Table of Contents

2. Data collection

We collect data about visits to our pages and about initiating, concluding, processing and cancelling a contract.
Your visit to our website will be logged. The main details recorded are the IP address, date and time currently used by your PC, the browser type and operating system used on your PC as well as the pages viewed by you. It is not normally intended or possible for data to be related to any specific person.

3. Data usage and data transfer

We collect data about visits to our pages and about initiating, concluding, processing and cancelling a contract.
Your visit to our website will be logged. The main details recorded are the IP address, date and time currently used by your PC, the browser type and operating system used on your PC as well as the pages viewed by you. It is not normally intended or possible for data to be related to any specific person.

4. Consent and revocation

If you have provided us with personal data, you can ask us to delete this data at any time. We will delete your personal data, unless legal storage periods prevent us from doing so.

If you have consented to the processing of your personal data for specific purposes, e.g. for a newsletter, etc., you can revoke this consent at any time with future effect. We will then stop using your personal information. A withdrawal is possible via the link provided for this purpose in one of our e-mails or by sending an e-mail to the address provided by us in the data protection guidelines.

Duration of storage: Personal data which has been provided to us through our website will only be stored until the purpose for which it was entrusted to us is fulfilled. As far as commercial and tax retention periods must be observed, the storage period for certain data may be up to 10 years.

5. Customer accounts

Customer account: When you open a customer account, you agree that your data such as name, address, email address, phone number and bank details, as well as your user data (user name, password) and IP address, will be stored.

Customer Accounts for Authors (Copywriters)

If you register on our website as an author, we process personal data that you provide us with for the purpose of opening your customer account and creating your author profile, for documentation purposes and for processing and following up your requests on the basis of Art. 6 para. 1 a) or b) GDPR.

You can revoke your consent to receive information on Storylake, industry updates and exclusive promotions by e-mail at any time. You will find a link in each of our e-mails through which you can revoke your consent or by e-mail to the address we have indicated in the data protection guidelines.

Customer Accounts for Clients

Sario Marketing GmbH is a commercial enterprise and uses personal data of clients in a commercial and industrial context, as far as legally allowed or agreed with the client. If you create a customer account as a client, we assume that the data you provide us with is also commercial. We use the data you provide us with to create your account, as well as to document, process and follow up your requests on the basis of Art. 6 para. 1 a) GDPR. We also use your data for internal documentation and evaluations in order to constantly improve our service. The legal basis for this type of processing is Art. 6, para. 1 f) GDPR.

6. Establishment of contact

Establishment of contact for authors

If you contact us by e-mail, telephone, post or by using other means of communication or personal contact (e.g. at trade fairs, events), we process personal data ( form of address, title, name, contact details) which you provide us with for the purpose of processing, documenting and following up your enquiry on the basis of Art. 6 Para. 1 b) GDPR or Art. 6 Para. 1 f) GDPR, as well as within the framework of the existing business relationship.

Establishment of contact for clients

If you contact us by e-mail, telephone, post or by using other communication channels or personal contact (e.g. at trade fairs, events), we process personal data ( form of address, title, name, company, company address, company contact data) which you provide us with for the purpose of processing, documenting and following up your enquiry on the basis of Art. 6 Para. 1 b) GDPR or Art. 6 Para. 1 f) GDPR. We assume that all data which you provide us with in this way is company organisation information or personal data in connection with the existing business relationship.

We reserve the right to use your data for sending information on Storylake, industry updates, offers, as well as for surveys for quality assurance purposes. The legal basis for this is a legitimate interest on our part, Art. 6 para. 1 f) GDPR. If you do not wish to receive any information from us, you can inform us of this via the withdrawal link in one of our e-mails or by sending an e-mail to the address provided by us in the data protection guidelines.

7. Newsletter

By registering for the newsletter, your first name, last name and e-mail address will be used with your consent for our own advertising purposes. Registration for the newsletter is performed via the double opt-in procedure to ensure the documentation of your consent to receive the newsletter.

The newsletter is sent by a service provider.

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes concerning the newsletter, are stored on the service provider’s servers in Germany. The service provider uses this information for sending and evaluating the newsletter on our behalf. Consent to receive a newsletter by e-mail can be revoked at any time. In each newsletter you will find a link with which you can revoke your consent.

Statistical surveys and analyses

The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from the service provider’s server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor the service provider’s endeavour to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

8. Push notifications

You can opt in to receive our push notifications. To send our push notifications, we use the delivery service “CleverPush”, which is provided by CleverPush UG (haftungsbeschränkt), Tondernstr. 1, 22049 Hamburg (“CleverPush”).

You will receive regular information about exciting online marketing topics – especially in the areas of content marketing, SEO, analytics, social media and better web texts – as well as about tips, tricks and exciting developments at Storylake. Furthermore, you will receive exclusive discounts (e.g. voucher or BonusBack campaigns on text orders) and offers by Storylake and their partners (such as information regarding events, products or services).

To opt in, you must confirm your browser’s request to receive notifications. This process is documented and stored by CleverPush. This includes saving the opt in time and your browser ID or device ID. The collection of this data is required so that we can understand the processes in case of misuse and therefore serves our legal protection.

To show you the push notifications, CleverPush collects and processes your browser ID on our behalf and your device ID in the case of mobile access.

By subscribing to our push notifications, you agree to their receipt. Legal basis for the processing of your data after registration for our push notifications is in the presence of your consent Art. 6 para. 1 lit. a GDPR. CleverPush also statistically evaluates our push notifications. CleverPush can detect if and when our push notifications were displayed and clicked by you.

Your consent to the storage and use of your personal information to receive our push notifications and the statistical survey described above may be revoked at any time with future effect. To revoke consent, you can change the setting to receive push notifications in your browser. If you use our push notifications on a desktop PC with the operating system “Windows”, you can also unsubscribe our push notifications by right-clicking on the respective push notification in the settings that appear there.

Your data will be deleted as soon as they are no longer necessary to achieve the purpose of their survey. Your data will be stored as long as the subscription to our push notifications is active.

Under the following link, the process of unsubscribing will be explained in detail: https://cleverpush.com/faq.

9. Use of Cookies

The use of our website offers is made possible by the use of Cookies. A prerequisite for this is that you have activated cookies in your browser settings.

a) General information about the use of Cookies

Cookies are small text files which make it possible to store specific user-related information on the user’s device while using the website.

We use two types of “Cookies”. Cookies are small files which typically consist of a sequence of text and numbers used to give you a unique ID. A “client cookie” is sent to your browser so our system remembers your searches and tracks the pages you visit on our site, as well as the services you use. A “server cookie” is installed on our system to recognise when you return to access this site again. This information enables us to better manage the website and customise our services to make them more user-friendly. We only evaluate the data collected in an anonymised form.

You can configure your browser so that you are notified of the receipt of a cookie or so that cookies cannot be received; in which case, you may be limiting the scope of the services you may expect when you visit our site.

Our use of cookies makes it possible, in particular, to determine the frequency of use and the number of users of our pages, to analyse user behaviour while using our pages, but also to make our offers more customer-friendly. Cookies are stored at the end of a browser session and can be recalled when the page is visited again. If you do not want this to happen, we ask you to set your Internet browser to refuse to accept cookies. Where necessary, a cookie will store your customer ID in order to recognise you as a registered customer.

b) An overview of the use of Cookies can be found here:

‍

c) WebAnalytics/ Google Analytics/ Google Remarketing/ Ads/Doubleclick by Google

This website uses Google Analytics and Google Remarketing web analytics services provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google Analytics and Google Remarketing use “Cookies” – text files which are stored on your computer and allow us to analyse your use of our website. When you visit our site, your data is collected by a cookie provided to us by Google. This data as well as the information generated about your use of this website (including your IP address) is transmitted to and stored on a Google server located in the US. Google will use the information to evaluate your use of our website, to compile reports about website activity for website operators, and to provide other services related to website activity and Internet usage.

Google will also transfer this information to third parties if required by law, or if third parties process this data on Google’s behalf. Google will never associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; however, please note that if you do this you may not be able to use the full functionality of our website. By using our website, you agree to the processing of data about you by Google in the manner and for the purposes described above.


You can opt-out of the collection of data for the future at any time by using the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout?hl=en

Please note that this website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are stored exclusively in anonymous form, which rules out direct personal reference in connection with the stored data.

Using Google Remarketing allows third parties, including Google, to serve ads to sites on the Internet. Third parties, including Google, use stored cookies to serve ads based on your previous visits to our site. In addition, we use Google Analytics to analyse data from Google Ads and the Double-Click-Cookie for statistical purposes and to display relevant targeted ads for you.

If you do not want this to happen, you can disable this function via the Ads Preferences Manager at: https://adssettings.google.com/authenticated. Alternatively, you can disable the Doubleclick-Cookies via the Digital Advertising Alliance website at the following link: http://www.aboutads.info/choices/.

Doubleclick by Google assigns your browser a pseudo identification number (ID). This is used internally to check which ads have appeared in your browser and which ads have been viewed. The cookies used do not contain any personal information. Using the DoubleClick cookie allows Google and its affiliate websites to serve ads based on prior visits to our, and other, websites and services on the Internet. The information generated by these cookies is transmitted by Google to a server in the USA for evaluation, and stored there.

Ads also stores cookies on your device. When you visit our site, your data is collected by us through a cookie provided by Google. This data is then sent to Google. The cookie is set when a user clicks on an ad served by Google. This is not used for personal identification. If the user visits certain pages of our offer, Google and the advertiser can then see they have been redirected to the page via the corresponding ad. Each Google Ads customer receives a different cookie. Thus, no conclusions can be drawn about user behaviour on the advertiser‘s website. The data collected with the help of cookies serves statistical purposes. At no point in time will Ads advertisers receive information which could personally identify users.You can find more information about terms of use and data protection either at:https://www.google.com/analytics/terms/gb.html or at: https://policies.google.com/?hl=en.

d) Google reCAPTCHA

In order to ensure sufficient data security during the transmission of forms, we use the service reCAPTCHA of the company Google Inc. in certain cases. This serves primarily to distinguish whether the input is made by a natural person or misused by machine and automated processing. The service includes the sending of the IP address and possibly other data required by Google for the service reCAPTCHA to Google. For more information about the privacy policy of Google Inc. please visit https://policies.google.com/privacy?hl=en-GB.

e) Google Tag Manager

We also use the Google Tag Manager. With this service you can manage website tags. The Google Tag Manager simply sets up tags – tags are code used to measure traffic and visitor behaviour. The tags come from other services – in our case, Bing Ads Tracking, Unbounce and Cleverpush (see below). The Google Tag Manager is used to manage these tags, and does not set cookies or collect personal information. If tracking is disabled, this also applies to all tracking tags managed by Google Tag Manager.

f) Bing Ads

We also use Bing Ads technology provided and operated by Microsoft Corporation (“Microsoft”). If you came to our website through Bing Ads, Microsoft places a cookie on your device. This allows Microsoft to recognize when someone has clicked on an ad, been redirected to our site, and reached a specific destination page (conversion page). Microsoft collects and processes data through the cookie that is used to create user profiles using pseudonyms. These user profiles are used to analyse visitor behaviour and are used to create advertisements. No personal data about the identity of the user is processed. If you do not wish this data about your behaviour to be used, you can object to the necessary placement of a cookie under the following link: https://account.microsoft.com/privacy/ad-settings/signedout. For more information on this topic and on Bing Ads, please visit the Microsoft website at https://privacy.microsoft.com/en-gb/privacystatement.

g) Unbounce

We use the tool unbounce. The provider is unbounce Marketing Solutions Inc, 400-401 West Georgia Street, Vancouver, BC, Canada, V6B 5A1. The EU Commission has classified Canada as a safe third country with an adequate level of data protection and we have entered into a contract processing agreement with unbounce Marketing Solutions Inc.Individual subpages are hosted by unbounce and your browser communicates directly with unbounce, so your IP address is transmitted and cookies can be set. Also, all information you enter on these pages will be saved by unbounce. We will then be provided with an anonymous evaluation of your activities.Further information about unbounce and data protection at unbounce can be found here: https://unbounce.com/privacy/.

i) Social Media Plugins

We use various social media plugins on some of our web pages including Facebook, Twitter and Google+ buttons. We now inform you about the individual social media plugins we use, as follows:


1) Facebook Plugin

We use the “Facebook-Button” Plugin on our web pages, which is developed by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). You can use it to inform your friends whether you like our website, and to reference or share content. The plugin is indicated by the Facebook logo or by the addition of a “Like” label. Personal data can be transferred to Facebook via the plugin, if you are logged in on that site.

When you visit our site, your data will be transmitted to Facebook to the same extent that it would be if you visited their website, even if you are not a registered user on Facebook and do not click a plugin on our pages. In this case, however, Facebook is not immediately able to make any direct personal reference by, for example, establishing your IP address. This would only be possible via information from your service provider.

Where applicable, the following data will be transmitted:


IP address

Your user ID, if you are registered and logged in to Facebook

Date and time of your visit

Browser version and operating system you are using, and screen resolution

Visitor origins (Referrer), if you followed a link

Installed plugins like Flash or Adobe Reader

URL of our page on which the plugin is integrated.

If you are registered with Facebook, then their data protection regulations, which can be found at: https://www.facebook.com/privacy/explanation will also apply. This privacy policy also explains the precise purpose of the transmitted data.


2) Twitter

The “Twitter” plugin, a microblogging service developed by the American company Twitter, Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107), allows your browser to establish a direct connection to the Twitter servers, thus allowing the Twitter button to be loaded from there. Information can then be transmitted to Twitter that the corresponding website has been activated. Even if you are not logged in, Twitter can collect and save usage data as required. A prerequisite for this is that you must have activated the Twitter button and clicked on one of our web pages. You can then “tweet” information via an open Twitter window, and then submit your tweeted information to Twitter. This information will then be published in your Twitter user profile. Further information on the collection, analysis and processing of your data by Twitter as well as your related rights, can be found in Twitter’s privacy policy which is available at: https://twitter.com/privacy?lang=en.


3) LinkedIn Plugins

Our web pages use plugins developed by the LinkedIn Corporation(„LinkedIn“), 2029 Stierlin Court, Mountain View, CA 94043, USA. These plugins are indicated by the LinkedIn logo or appear as a “share button” (“Recommend”).

If you access LinkedIn from our site, LinkedIn collects information about your devices and networks.

As soon as you visit our website, your browser establishes a direct connection to LinkedIn’s servers. LinkedIn automatically obtains the URL of the webpage you came from or the page to which you are being directed. LinkedIn also receives the Internet Protocol (“IP”) address of your computer or the proxy server via which you access the Internet, as well as information about your computer’s operating system and the web browser you use, your mobile device (including the mobile device identifier provided by your mobile device’s operating system), the operating system of your mobile device (if you are accessing LinkedIn from a mobile device), and the name of your Internet service provider or wireless service provider. LinkedIn may also receive geolocation information.

If you are logged into your account as a LinkedIn member while visiting our website and link the contents of this website to your LinkedIn profile, LinkedIn will be able to associate your visit to this website with your user account. The current data protection information from LinkedIn, in particular information about your rights and set-up options, are available on the following website: https://www.linkedin.com/legal/privacy-policy.

j) Mouseflow

This website uses Mouseflow, a web analytics tool developed by Mouseflow ApS, Flaesketorvet 68, 1711 Kopenhagen, Dänemark, to record randomly selected individual visits (using anonymised IP addresses only). The result is a log of mouse movements and clicks acquired with the intention of randomly sampling individual website visits and deriving potential improvements for the website. The information is not personal and will not be shared. If you do not want a record to be created, you can disable the function on all websites that use Mouseflow by visiting the following link: https://mouseflow.com/opt-out/.

k) Retargeting via AdRoll

This website uses AdRoll, the Web and Facebook Retargeting Software developed by the service provider Semantic Sugar Inc. (dba AdRoll), 972 Mission Street, San Francisco, CA 94103, USA (European location: AdRoll EMEA, Level 6; 1, Burlington Plaza Burlington Road; Dublin 4, Ireland). When you visit this website, cookies or smart pixels are set in your browser, which allow AdRoll to discern your interests and then show you our relevant product advertising when you visit your Facebook account. To obtain more information about AdRoll, you can view their privacy policy at: https://help.adroll.com/hc/en-us/categories/360000418152-Privacy-and-Security . There is no collection of personal data and your IP address is stored in an anonymised form. No analysis takes place via your Facebook account, nor is a user profile created. You can delete the cookies via the settings in your browser. You can also opt-out of cookies by using the following portals: “Interest Based Advertising Policies”, “NAI opt out tool“ or “opt out via the DAA“.

l) Conversion measurement with Facebook Pixel’s visitor tracking

With your agreement, which you have given as follows:

“I consent to the use of Facebook’s Visitor Action Pixels”,

we employ “visitor action pixels” developed by:


Facebook Inc.

1601 S. California Ave,

Palo Alto, CA 94304, USA

(“Facebook”)

on our website. When you visit our site, your data is collected by us through a cookie provided by Facebook. This data is then sent to Facebook. This means users’ behaviour can be tracked after they have been redirected to a provider’s website by clicking on a Facebook ad. This process is designed to assess the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimise future advertising measures.

The data collected is anonymous to us, so we cannot reach any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the following Facebook data usage directive: https://www.facebook.com/about/privacy/. This facility enables Facebook and its affiliates to display ads both on Facebook and elsewhere. A cookie may be stored on your computer for these purposes.

A consent to the use of visitor action pixels may only be declared by users who are 13 years old and above. So if you are younger, we request that you ask your parents or legal guardians for permission.

Please click here if you wish to withdraw your consent.


m) StackAdapt Inc. (StackAdapt.com)

This website uses the services of the demand-side platform StackAdapt Inc (500 – 210 King St. East, Toronto, ON, Canada, M5A 1J7).

The service uses technologies to collect and process data for these purposes: Advertising and ad optimization, retargeting, performance measurement, analytics. Furthermore, StackAdapt Inc collects personal data including online identifiers and internet activity information such as: IP address, browser information, cookie ID, URL of the user agent and referral page. Based on this user behavioral and preference information, StackAdapt Inc. attempts to classify them into certain categories and thus present you with the most relevant ads for those categories. Consent is valid only for the stated purposes.

StackAdapt also collects IDs from third parties (such as Google advertising identifiers) that are assigned to your browser or device. This information is used as part of StackAdapt Inc’s internal processing operations and ad serving.

For more details on the privacy policy and to opt out of this tracking at any time in the future, please visit: https://www.stackadapt.com/privacy-policy.

10. Your rights, information

If you no longer agree to the storage of your personal data or if it has become inaccurate, we will initiate the deletion or blocking of your data or make the necessary corrections (as far as this is possible under statutory provisions) upon receiving an appropriate instruction. Upon request, at any time we can send you information free of charge about all of your personal data which we have saved.

For questions regarding the collection, processing or use of your personal data, or for enquiries about the correction, blocking or deletion of data, please contact us at: +49 (0) 6131 32 720 – 0 or at clients@Storylake.com

11. DATA PROTECTION OFFICER

Sario Marketing GmbH

Data Protection Officer

An den Grachten 29

55120 Mainz

Germany

Tel.: +49 (0) 6131 32 720 – 0

Fax: +49 (0) 6131 32 720 – 84